Line 1 — the hook, pick one

• Do not send this to a [dog mom / dog dad / dog owner].
• I finally found a hoodie that actually fits my dog.
• Everything I've bought was either tight at the neck or my dog was drowning in it.
• Stop buying cheap dog hoodies that fall apart after two washes!
• This is the only hoodie my dog actually enjoys wearing.

Winning footage tip: open on your dog already in the hoodie doing something funny or completely relaxed — sprawled on the couch, mid-zoomie, sitting like a person. That first second is the hook.

Line 2 — breed and size, fill in your own

"My dog's a [breed], [body shape], [weight] — and they're in a [size]."

• "My dog's a chihuahua, tiny little chest, six pounds — in a [size]."
• "My dog's a lab, deep chest, seventy-five pounds — in a [size]."
• "My dog's a rescue mix, about sixty pounds — in a [size]."

Check the label on your dog's piece and say that size — don't guess. Mixed breed? Just give the weight. Skip the weight if you don't know it. Don't say it was made for your breed; say what size they wear.

Line 3 — three things you like, pick three

• It's been washed god knows how many times and it still looks new.
• It goes straight over my dog's head, pulls to the tail — the fit's just right.
• It actually fits my dog's shape — long body, deep chest, the lot.
• The cheap ones all went thin and see-through. This one hasn't.
• It's kept its shape, no stretching out around the neck.
• It's so soft I'd steal it if it came in my size.

Say three in one breath, in your own words. Lead with how it's held up if that's true for you — that's what people care about most.

Line 4 — something real, pick one

• We've had this a year and it still looks like the day it arrived.
• People always stop us and ask where we got it.
• My dog won't take it off, and that genuinely never happens.
• My dog actually gets excited when I pull it out.
• And if the sizing isn't right, they'll swap it for free.
• This is our second one. That should tell you everything.

Only pick one that's actually true for you.

Line 5 — the close

• They just restocked the popular styles — grab yours before they're gone!
• These sell out constantly — don't sit on it.
• Honestly, just get one. My dog basically lives in it.
• Best money I've spent on my dog all year.
• Go treat your dog, they've earned it.
• Send this to someone whose dog needs one.

The shots

1. Putting it on — over the head in one motion.Then tug the edges and the hem so people can see how it sits.
2. Walk around your dog — 180° or a full circle.This is the one that sells it. People want the whole product, not one angle.
3. Show us the product itself, up close.Hands on the fabric, the stitching, the cuffs, the colour — whatever detail you like best.
4. Your dog moving in it — walking, playing, sitting down.
5. Your calmest clip. Settled or asleep in it.

Line 1 — the hook, pick one

• Do not send this to a [dog mom / dog dad / dog owner].
• I said I'd never be one of those people. Reader, I am one of those people.
• I finally found a matching set where both pieces actually fit.
• Stop buying novelty matching sets you'll wear once!
• Is matching with your dog too far? Genuine question.

Winning footage tip: open on the two of you matching, mid-walk or side by side on the couch, both deadpan. The contrast between how normal you act and how matching you are is the joke.

Line 2 — own it, pick one

• Zero shame. Same print, both of us.
• And I'd do it again tomorrow.
• I'm not going to pretend this was an accident.
• And mine's the one I actually reach for.
• I genuinely thought it'd be a thin novelty thing.
• I've worn mine more than my dog's worn theirs.
• Mine's a real hoodie, heavy and proper — not a novelty thing.
• Two hoodies for what one decent human hoodie costs.

This line is you leaning in, not explaining yourself. If your hook was a confession, double down. If your hook was "I didn't expect this", say what flipped you.

Line 3 — your dog, then three things you like

"My dog's a [breed], in a [size], and ..."

• "...the colours actually match — properly the same shade, not nearly the same."
• "...they both fit right, which I honestly wasn't expecting."
• "...my dog hasn't taken theirs off since it arrived."
• "...it's so soft I've been sleeping in mine."
• "...I'd wear mine on its own, without the dog — and I do."
• "...they've both been through the wash and neither's faded."

Start with your dog's breed and size, then roll straight into three things you like — one breath, no pause. Check the label on your dog's piece for the size — don't guess. Mixed breed? Just give the weight. Your own size never comes up.

Line 4 — something real, pick one

• We've had these a year and they still look like the day they arrived.
• People always stop us and ask where we got them.
• My dog won't take it off, and that genuinely never happens.
• My friends keep asking me to send them the link.
• And if the sizing isn't right, they'll swap it for free.

Only pick one that's actually true for you.

Line 5 — the close

• They just restocked the popular styles — grab yours before they're gone!
• These sell out constantly — don't sit on it.
• Honestly, just do it. You know you want to.
• Do it for the photos alone.
• Go treat your dog, they've earned it.
• Send this to someone who'd match with their dog.

The shots

1. Both of you in one frame, both wearing yours, both pieces fully visible.
2. Walk around your dog — 180° or a full circle.People want to see the whole thing, not one angle.
3. Show us the product itself, up close.The fabric, the stitching, the cuffs — whatever detail you like best.
4. Both prints in the same frame, close enough to see they genuinely match.Without this shot the video doesn't work.
5. Outdoors together and moving, ideally with someone reacting.

Line 1 — the hook, pick one

• Do not show this to a [dog mom / dog dad / dog owner].
• I finally found a Halloween costume that actually fits my dog.
• Every costume I've bought was either tight at the neck or my dog was drowning in it.
• Stop buying cheap costumes that your dog hates!
• This is the only costume my dog actually enjoys wearing.

Winning footage tip: the videos that blow up open on something funny — a frontal shot of your dog sitting in full costume, dead serious, completely in character. Get that in the first second and the hook does the rest.

Line 2 — breed and size, fill in your own

"My dog's a [breed], [body shape], [weight] — and they're in a [size]."

• "My dog's a chihuahua, tiny little chest, six pounds — in a [size]."
• "My dog's a lab, deep chest, seventy-five pounds — in a [size]."
• "My dog's a rescue mix, about sixty pounds — in a [size]."

Check the label on your dog's piece and say that size — don't guess. Mixed breed? Just give the weight. Skip the weight if you don't know it. Don't say it was made for your breed; say what size they wear.

Line 3 — three things you like, pick three

• It goes straight over my dog's head, pulls to the tail — the fit's just right.
• My dog can actually sit and move around in it, it's comfy.
• My dog usually hates costumes but sleeps in this.
• Every other costume was either too tight or falling off. This one just fits.
• It's a hoodie costume my dog will still be wearing in December.

Say three of them in one breath, in your own words. These are a starting point, not a script — if you'd phrase it differently, phrase it differently.

Line 4 — something real, pick one

• This'll still be in the drawer next Halloween. The cheap ones never last the year.
• People always stop us and ask where we got it.
• My dog won't take it off, and that genuinely never happens.
• My dog actually gets excited when I pull it out.
• And if the sizing isn't right, they'll swap it for free.

Only pick one that's actually true for you.

Line 5 — the close

• These Halloween hoodies sell out every year — get yours early.
• They just restocked the popular styles — grab one before Halloween.
• Go grab one before Halloween, you'll thank me.
• If your dog hates costumes, get this instead. Trust me.
• Halloween photos with your dog only come once a year.
• Don't wait till the last week of October like I did.

The shots

1. Putting it on — over the head in one motion, no wrestling.Then tug the edges and the hem a bit so people can see how it sits.
2. Frontal shot, full costume, hood up — your dog in character.The funnier and more serious your dog looks, the better this works.
3. Walk around your dog — 180° or a full circle, hood on.People want to see the whole costume, not one angle.
4. Show us the product itself, up close.The fabric, the print, the ears on the hood — whatever detail you like best.
5. Your dog moving in it — walking, playing, sitting down. Not posed.

Line 1 — the hook, pick one

• Do not send this to a [dog mom / dog dad / dog owner].
• We couldn't find a costume for either of us. So we did this instead.
• I finally found matching Halloween outfits that fit us both.
• Stop buying costumes you'll both throw out in November!
• Is matching with your dog for Halloween too far? Genuine question.

Winning footage tip: open on the two of you side by side in full matching costume, hoods up, both looking at the camera. The more serious you both look, the funnier it is.

Line 2 — own it, pick one

• Zero shame. Same print, both of us.
• And I'd do it again tomorrow.
• I'm not going to pretend this was an accident.
• And mine's the one I actually reach for.
• I genuinely thought it'd be a thin novelty thing.
• We're wearing these way past Halloween.
• Mine's a real hoodie, heavy and proper — not a costume that falls apart.
• Two hoodies for what one decent human hoodie costs.

This line is you leaning in, not explaining yourself. If your hook was a confession, double down. If your hook was "I didn't expect this", say what flipped you.

Line 3 — your dog, then three things you like

"My dog's a [breed], in a [size], and ..."

• "...the colours actually match — properly the same shade, not nearly the same."
• "...they both fit right, which I honestly wasn't expecting."
• "...my dog usually hates costumes but sleeps in this."
• "...my dog can actually move around in it, hood up and all."
• "...we'll both still be wearing these long after Halloween."
• "...it's so soft I've been sleeping in mine."

Start with your dog's breed and size, then roll straight into three things you like — one breath, no pause. Check the label on your dog's piece for the size — don't guess. Mixed breed? Just give the weight. Your own size never comes up.

Line 4 — something real, pick one

• We'll both still be wearing these next Halloween. The cheap ones never last the year.
• People always stop us and ask where we got them.
• My dog won't take it off, and that genuinely never happens.
• My friends keep asking me to send them the link.
• And if the sizing isn't right, they'll swap it for free.

Only pick one that's actually true for you.

Line 5 — the close

• These sell out every year — get yours early.
• Get them before Halloween, they go fast.
• Do it for the Halloween photos alone.
• Just do it. You know you want to.
• Don't wait till the last week of October like I did.
• Send this to someone who'd do matching Halloween with their dog.

The shots

1. Both of you in one frame, both wearing yours, hoods up, both pieces fully visible.
2. Walk around your dog — 180° or a full circle, hood on.People want to see the whole costume, not one angle.
3. Show us the product itself, up close.The fabric, the print, the stitching — whatever detail you like best.
4. Both prints in the same frame, close enough to see they genuinely match.Without this shot the video doesn't work.
5. Outdoors together and moving, ideally with someone reacting.